In 2022, we unveiled our new brand identity reflecting the three-chamber structure, which comprises Dubai Chamber of Commerce, Dubai Chamber of Digital Economy, and Dubai International Chamber. Each of the Chambers have their own individual brands, strategies, and specialised approaches.

The new Dubai Chambers brand identity enables the organisation to implement a focused approach to promoting Dubai as a global business hub. It also showcases the crucial role Dubai Chambers is playing in supporting Dubai’s economic ambitions by achieving the objectives of its strategy, which aims to better serve the needs of the business community, deliver added value for its members, and future proof Dubai’s economy in line with the emirate’s new vision and development plans.

Each of the three chambers have their own board and advisory council members to steer them towards achieving the priorities outlined within their individual strategies. Although the three chambers implement their own tailored approaches to driving business, they work in tandem with their own dedicated board of directors and advisory councils to achieve new milestones as a unified chamber with shared ambitions.

In January 2022, the Dubai Chambers’ Board of Directors approved the organisation’s three-year strategy (2022-2024), which sets six strategic priorities: 

•    Improving Dubai's business environment
•    Attracting international business and investment
•    Driving members’ international expansion
•    Growing the digital economy
•    Increasing effectiveness and advocacy
•    Sustaining institutional and customer excellence

Dubai Chambers also plans to increase its focus on proactive advocacy and has developed a new engagement model with government and members. These strategic priorities have been identified to activate and enhance various segments of the economy and business community, with the goal of improving the ease of doing business in the emirate.

A plethora of new projects, initiatives, and KPIs have been implemented by Dubai Chambers and the three chambers operating under its umbrella to support these strategic priorities, accelerate economic growth across various priority sectors, and elevate Dubai’s position as a global business hub.

Dubai Chambers’ international representative offices enhance trade ties, access, and reach in specific priority markets. In addition, they promote trade with Dubai and attract more businesses to the emirate, while also expanding Dubai's presence in each market. 

International representative offices empower Dubai businesses to explore expansion opportunities in these markets, connecting them with trusted stakeholders and potential partners to help them access new opportunities, scale their operations, and secure cross-border partnerships. 

The offices also support investors looking for business opportunities in Dubai and enable them to leverage the emirate’s strategic location, connectivity, and privileged geographical access to expand into the MENASA region.

The ‘Dubai Global’ initiative was launched by Dubai Chambers to attract foreign investment, talent, and new business to Dubai. The initiative aims to reinforce the emirate’s status as one of the world’s leading commercial hubs, while also enabling Dubai companies to expand their business in 30 priority markets overseas. In line with its strategic objectives of maximising business opportunities in these markets and unlocking the emirate’s business benefits, Dubai Global will establish 50 integrated commercial representative offices across five continents by 2030.

Led by Dubai Chambers, Dubai Global creates a worldwide network to support the expansion of Dubai businesses into emerging markets from its dynamic base in the emirate. Supported by strategic public and private sector partners, the initiative accelerates efforts to boost Dubai’s non-oil foreign trade from AED 1.4 trillion to AED2 trillion by 2026, as part of the emirate’s five-year foreign trade plan. Dubai Global aims to attract foreign MNCs, SMEs, investors, and international talent to Dubai by showcasing the emirate’s competitive advantages, sharing investment intelligence, and strengthening engagement with overseas stakeholders.

Increasing the effectiveness of advocacy is one of the key priorities for Dubai Chambers. Dubai Chamber of Commerce (DCC), one of the three chambers operating under Dubai Chambers, introduced a new Business Advocacy unit to streamline its advocacy efforts across various departments and interactions with business segments. 

The unit advises and supports all three chambers by streamlining and expanding their advocacy efforts, as well as creating new channels and mechanisms for public-private sector cooperation to develop tangible solutions that drive business growth and boost economic competitiveness. 

The Business Advocacy unit also works to ensure that the legislative system remains conducive to digital businesses in Dubai and attractive to multinational companies that are interested in setting up in the emirate.

DCDE pioneers initiatives to build the economy of the future and offer world-class digital infrastructure to support the dynamic start-up ecosystem. DCDE is working to build the world’s best digital infrastructure and transform Dubai into an international technology hub, as well as supporting the interests of technology companies and strengthening the role of the digital economy in the emirate. The chamber is committed to involving all relevant parties in building a clear roadmap for innovating Dubai's digital industries and unlocking the potential economic value of the metaverse.

DCDE has launched several digital economy reports, providing insights into Dubai’s start-up and venture capital ecosystem. The Chamber is also conducting various workshops on different areas of the digital economy such as ecommerce, AI and fintech, to drive discussions in a collegiate manner on the challenges and opportunities that lie within the specific sectors of the digital economy. 

In addition to these initiatives, DCDE will also be hosting the first-ever Expand North Star summit—the largest gathering of venture capitalists, unicorns, scaleups and startups in the region. The event is a key platform for the Chamber to attract unicorns and leading digital companies from around the world and showcase Dubai’s competitive advantages and growth opportunities emerging in the market.

Dubai’s regulatory framework has the agility and responsiveness to evolve with a dynamic and ever-changing environment. The emirate is pioneering a PPP (Public-Private Partnership) approach to regulation-backed innovation by talking directly to industry leaders and implementing policies that support their needs.

Dubai Future Foundation’s “Regulation Lab” is a one-of-a-kind platform dedicated to providing an environment that encourages the adoption of new technologies, as well as testing innovative solutions. The Lab brings law and policy makers together with academia, scientists, entrepreneurs, and business leaders to help redefine the regulatory landscape to enable innovation and create a reliable and transparent legislative framework that supports future innovation, advanced technology, and emerging business models.

Dubai Chambers has held a series of workshops and webinars to help the business community understand the impact of the introduction of corporate tax on business profits, as well as how to ensure full compliance with all applicable requirements. Meeting legal obligations under UAE laws is critical to ensuring we maintain a healthy business environment for our members in Dubai.

Dubai Chamber of Commerce recognises and welcomes the new tax regime, which heralds a new era in the parity of the global taxation framework. The UAE’s corporate tax enhances global economic competitiveness and provides the national economy with the flexibility to support international financial systems.

The introduction of corporate tax represents a significant step in the UAE’s drive to modernise its tax system and accelerate economic diversification. At the national level, the new tax will deliver a predictable government revenue stream that can be reinvested into the continued development of the country. Tax revenues will be used to build infrastructure, support vital projects, and help fund the UAE’s work towards achieving the objectives of the UN’s Sustainable Development Goals.